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Networking = Doing Your Own PR
It still astounds me when people say they do not have time or do not see the relevance of networking for their business,
The biggest asset you have when it comes to publicity is YOU. You are the face of your business or organisation and talking to people about your product or service is vital if you want to see a continuing stream of business.
Yes, it's true that networking can be time consuming, for some events costly, and yes it does involve leaving the mountain of work on your desk. However, if you do not build new relationships when that mountain becomes a molehill you'll be pleased that you have a contacts book full of people that will help you generate new sales leads.
This morning I hosted the Haverhill WoMenta Coffee Morning on behalf of MENTA which is a free networking event for businesswomen in Haverhill and surrounding areas. It has a regular following of ladies who come along to network and socialise over coffee. It's very informal and we get new visitors each week. This morning Haverhill Weekly News Reporter Jo Deeks spoke about what it like to be a journalist and the sorts of stories she is looking for from businesses. Her colleague Louise Cohen gave us an insight into how advertising works and the benefit of her 13 years of experience working with local newspapers.
These businesswomen took two hours out of their busy day, made new contacts and learnt a little bit more about how to get your story into local newspapers. To me, that makes good business and good PR sense!
